Britcon is delivering the redevelopment of Victoria Pleasure Ground in Goole on behalf of Goole Town Council, with support from the Goole Town Deal and the Football Foundation. The project is a significant investment in community infrastructure, designed to transform an underutilised site into a modern, high quality sports and leisure destination at the heart of the town. The scheme is focused on creating an inclusive environment that supports both organised sport and wider community use, while contributing to the long term regeneration of Goole.
Scope of Works
The project involves the full redevelopment of the existing Victoria Pleasure Ground, including the demolition of outdated buildings and structures to make way for new facilities. Central to the scheme is the construction of a new two storey pavilion, designed to serve both athletes and spectators, featuring changing rooms, dedicated physiotherapy and first aid areas, and spectator viewing spaces. The building also incorporates a 160 seat conference and hospitality suite, providing a flexible space for community, corporate and social events. External works include the installation of a full size 3G artificial pitch, new athletics facilities, spectator seating areas, and associated access, parking and landscaping works. The scheme also requires the coordination of specialist suppliers and compliance with external funding requirements.
Challenges
Delivering the scheme within a town centre location introduces a number of logistical challenges, particularly in maintaining safe access for local residents and surrounding users throughout the construction period. The project also requires careful coordination between multiple stakeholders, including funding bodies, specialist contractors and local authorities, to ensure compliance with programme objectives and funding criteria. In addition, the demolition of existing structures and integration of new facilities within a constrained footprint demands detailed planning and sequencing to minimise disruption and ensure safe, efficient delivery.
Outcomes
Upon completion, the redevelopment will provide Goole with a modern and accessible sports and leisure hub that supports health, wellbeing and community engagement. The new facilities will enhance opportunities for local sports clubs, schools and community groups, while also creating a flexible venue capable of hosting a wide range of events. The project will play a key role in the wider regeneration of the area, delivering long term social value by improving local infrastructure, encouraging active lifestyles and strengthening community connections.